Master P at American Airlines Center | October 4, 2026
In 1998, Percy Miller — the man the world knew as Master P — released twenty-three albums under the No Limit Records banner in a single calendar year. Twenty-three. That number is either a monument to relentless industriousness or a testament to the velocity of ambition that had been building since he and his wife Sonya opened a record store in Richmond, California, near Oakland, around 1991. He started with a storefront. He built an empire. And the Southern hip-hop takeover that defined the late 1990s had a capital city: New Orleans, where Percy Miller was born and raised — in the Calliope housing projects — before grief and determination sent him west and eventually brought him back home with something to prove to the whole industry. He headlines the Cash Money & No Limit Tour at American Airlines Center in Dallas on Sunday, October 4, 2026.
About Master P
Born April 29, 1969, Miller grew up in the Calliope projects of New Orleans under his grandparents’ care following his parents’ divorce. A brief run at college basketball ended with a knee injury. His brother Kevin was murdered in New Orleans. He relocated to Richmond, California, and around 1991 launched No Limit Records — first as an underground gangsta rap operation, then, after moving back to New Orleans around 1995 and relocating operations to Baton Rouge in 1997, as one of the most disruptive independent labels in American music history. A 1996 distribution deal with Priority Records allowed Miller to retain ownership of his master recordings — a business model that artists are still studying as a template nearly thirty years later.
His signature hit, “Make ‘Em Say Ugh,” from the 1997 album Ghetto D, introduced a generation to his immediately recognizable style. MP Tha Last Don followed in 1998. No Limit’s roster included his brothers Silkk the Shocker and C-Murder, who alongside Miller performed as TRU (The Real Untouchables), along with Mia X, Mystikal, Fiend, and, for a stretch between 1998 and 2001, Snoop Dogg. At its 1998 apex, the label released those twenty-three albums — an output that remains one of the more startling production runs in hip-hop’s recorded history.
The Cash Money & No Limit Tour
The concert is billed simply and accurately: “Two Empires. One Stage. One Time.” Cash Money Records and No Limit Records emerged from the same city, competed in the same marketplace during the same transformative decade, and collectively reshaped Southern hip-hop into a national cultural force. They have never shared a tour of this scale before. Following a Verzuz battle between the two labels, this 17-city arena run — announced June 2026 — is the reunion the music warrants.
The Dallas lineup includes Master P alongside Birdman, Juvenile, Mannie Fresh, B.G., Silkk the Shocker, Mia X, Mac, Fiend, Choppa Style, Mr. Serv-On, and the Ying Yang Twins, with Boosie as special guest. That is not a supporting cast — that is a generation’s worth of Southern hip-hop assembled in a single arena in North Texas.
“The fans have been waiting for a tour like this for a long time,” Master P said at the announcement. “We came from New Orleans and built something the world had never seen before — movements that changed music, hip hop culture, and the business forever.”
The man is not wrong about that.
Venue
American Airlines Center is Dallas’s 20,000-capacity premier arena, located at 2500 Victory Ave, Dallas, TX 75219. Show time is 7:00 PM on Sunday, October 4, 2026.
Tickets
Presale runs June 17–18, 2026, beginning at 10:00 AM CDT. General on-sale begins Friday, June 19, 2026 at 10:00 AM CDT via Ticketmaster and bmnshows.com. Given the scale of the lineup and the historic nature of this pairing, this one will move quickly.