In 2006, when King of Kings arrived and spent eleven weeks at the top of the Billboard Top Latin Albums chart, reggaeton was still being argued about in editorial offices — whether it was a genre or a fad, whether it belonged on the same page as salsa or bachata or any of the music that came before it. Don Omar did not wait for that argument to resolve. He made the music too large to ignore, and by the time the debate settled, he had won it. Twenty years on, William Omar Landrón Rivera — the King of Reggaeton — brings The Last King World Tour to American Airlines Center in Dallas on Thursday, October 1, 2026. Show time is 8:00 PM.
About Don Omar
Born in Villa Palmeras, Puerto Rico, and shaped early by the church — where he developed the performance instincts that would later fill arenas — Don Omar came up through the reggaeton underground before his 2003 debut The Last Don went RIAA gold. King of Kings was the record that settled the question. It reached No. 7 on the Billboard 200, became the highest-ranking reggaeton album in U.S. chart history at the time, and was later named the most successful album of the decade in both Latin America and reggaeton history by Billboard. Songs like “Dale Don Dale,” “Taboo,” and “Salió El Sol” became the soundtrack of clubs and block parties across two hemispheres. “Danza Kuduro,” his 2010 collaboration with the Portuguese-French musician Lucenzo — a fusion of reggaeton and Angolan kuduro rhythms — became one of the most-played Latin songs in recorded history and introduced him to audiences who had not yet found the earlier catalog. His 2023 release Forever King, certified Latin Platinum by the RIAA, confirmed the reign was still active.
His 2024 Back to Reggaeton Tour grossed $39.2 million across 39 shows and 335,000 tickets, ranking among the top Latin tours of that year by Billboard’s accounting. The Last King World Tour carries that momentum forward, anchored in something more specific: the twentieth anniversary of the album that changed what reggaeton could accomplish on an American stage.
The Last King World Tour
The U.S. leg opens September 25 in Reading, Pennsylvania, sweeping through Boston and Hartford before landing in Dallas on October 1 — early in the run, before the tour swings back east through Florida, New York, Washington, and Atlanta, then returns to Texas for San Antonio (October 22) and Houston (October 23), and heads west through California before closing in Phoenix on November 8. Twenty-one cities in total. Dallas lands in the opening chapter of this tour, not as a late-leg obligation. The DFW concert calendar doesn’t often see an act of this magnitude this early in a major U.S. run.
American Airlines Center
American Airlines Center — the 21,146-seat arena at 2500 Victory Avenue in Dallas’s Victory Park district, home to the Mavericks and Stars and the Metroplex’s default landing pad for A-list touring acts — is the right room for this. Don Omar is not on a nostalgia circuit. He is on a full arena tour celebrating a body of work that rewrote what reggaeton could do in front of an American crowd, and American Airlines Center is built for exactly that scale. More at americanairlinescenter.com.
Tickets
Don Omar performs Thursday, October 1, 2026, at 8:00 PM at American Airlines Center in Dallas. Tickets are available through Ticketmaster via the link below. The Kingdom Experience — Don Omar’s official fan club — offers presale access, merchandise discounts, and exclusive giveaways for registered members. No ticket prices had been disclosed at press time.