Opened September 1930 with film Follow Thru before a capacity crowd of 2,410. Designed by W. Scott Dunne in Spanish Colonial Revival style and advertised as the largest theatre between Dallas and LA — 'the Showplace of the Southwest.' Nearly demolished in the 1980s; saved by citizen preservation. $38M restoration completed March 2006 returned Wurlitzer pipe organ, atmospheric ceiling with twinkling stars. 2009 National Trust for Historic Preservation Award. Critical Latin music routing stop given El Paso/Ciudad Juárez bi-national audience. El Paso Live operator. TM internal ID 98962.